The company has investors from the tech industry, such as Gigi Levy-Weiss, the former CEO of the Gibraltar-based online casino company 888 Holdings.
Some popular celebrities and influencer are promoting the game.
Jennifer Lopez, Khloé Kardashian, Kris Jenner, and Scott Disick have also tried out Coin Master and endorsed it. Other celebrities who have endorsed Coin Master are Ben Higgins and Chris Harrison.
Coin Master was ranked in the top 20 of the acclaimed Top 50 Developers/Top 50 Mobile Game Makers list from PocketGamer.biz, published October 1st, 2019. The game has also received countless mentions in industry publications regarding its continuous stance of 1st place in the weekly/monthly roundup lists of Top Grossing games on both the App Store and Google Play in 2019.
Players advance to the next village once theirs is built, and they continuously get more challenging as the player progresses. As of April 2020, Coin Master has 254 levels.
Players continue to spin, win and build through over 200 uniquely themed village adventures, such as LA dreams, Buddhist village, Hell’s village, and so on. Other village themes include Magical Forest, Steampunk Land, and Coin Manor. Villages have five items, which can include characters, pets, homes, transportation, and items from nature.
The objective of Coin Master is to win coins to upgrade items in order to build up villages.
Coin Master can be found under the ‘Adventure Game’ category in the app stores, but uses game mechanics. In order to build their own game villages or attack the villages of other players, users must spin to win coins. The number of attempts is limited to six per hour, but additional attempts and items can be purchased in chests.
The pig that is placed in all the events and promotion art of the game is the protagonist (tour guide) of Coin Master.
Additionally, there are new characters introduced in every village.
The game also features other mythological characters such as wizards, witches, warriors, and queens.
Foxy, Tiger, and Rhino are the 3 pets that are designed to help players collect more coins each in their own unique way. Pets can be raised by obtaining treats for them and raising their XP (experience points) by using XP potions. Pets can also have eggs that can be hatched. Additionally, pets need to be kept awake with treats. They can stay awake for longer periods of time with multiple treats.
As of October 2019, Coin Master has grossed over $508 million in gross revenue. 85% of Coin Master’s net revenue comes from the U.S, the UK and Germany combined – over $260 million from the United States, a dramatic jump in the UK (since February 2019) resulting in $80 million, and Germany close behind with $52 million. Coin Master surpassed Candy Crush Saga as top-grossing game and claimed first place on both the App Store and Google Play store in the United Kingdom and Ireland.
According to the website OMR, Moon Active earned $US 280 million until October 2019.
In his late night show on German public TV, Jan Böhmermann voiced his opinion that Coin Master is marketed to children and adolescents despite corresponding denials, among other things such as the child-friendly look of the game and advertising from popular influencers like Pietro Lombardi.
Coin Master is a free, single-player, casual mobile game created by Israeli studio Moon Active. It was released in 2016 and earned its reputation as one of the most interactive mobile games on the market. It has had over 81 million downloads (as of October 2019). Coin Master is the top-grossing mobile game in the UK (since February 2019) and Germany (since June 2019).